Some Do’s & Don’ts!
Growing up we all we all taught how to behave, show respect, how to be polite and courteous, right? Nowadays, for many they seemed to have missed the ‘Social Media Etiquette Memo’ and are unfortunately missing the mark, on applying some critical Social Media Etiquette – in a world where your social media is forever out there once posted, it pays to try and stick to some form of order … and keep those ‘little ducks in a row’
In my blog we will look at some common Social Media Etiquette Do’s & Don’ts
I believe that some of the problem for the lack of social media etiquette is the feeling of disconnection or non-connection between people, we can post anywhere, anytime and sometimes in any altered state (sleep deprived or after a wine or four!!). Would we go down the street in our PJ’s or go to work or friends house? (some might! BUT as a rule most of us wouldn’t). So this, sometimes cavalier approach to our Social Media just requires a little more care & attention!
– Keep Business & Personal seperate …
In all honesty this is a tough one, we are all struggling to find our place, be heard and seen on social media, particularly for business and to ‘connect and best authentic’ etc etc …. You can certainly achieve this, by being consistent with your posts with branding and colours, so your followers recognise automatically professional and business posts.
– Think before you share …
If you’re in business, then your social media is probably the first thing a new client may see, so be mindful of what you are posting. This seems obvious, but sometimes in the rush or pressure to ‘get something posted’ the basics can be overlooked!
This great infographic from Hootsuite is a great way to check before posting.
– Tag, share and comment …
We tend to forget that social media is and is officially defined as a way to allow us to share information and communicate with others …
Social Media: websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phoneCambridge English Dictionary
For me personally, I find this element of Social Media Etiquette really important. Lets be realistic, being in business is hard work some days, so a shout-out, mention or being tagged in a post is like your first cup of coffee or tea in the morning …. AMAZING … such a small gesture is a nod (or a virtual hug / handshake) to you and your business.
I recently came across (by accident) a local business, that I follow and they had saved a post of mine, cropped it so my social media tag @officiumns wasn’t showing and used a sparkly filter over it and reposted to their Instagram Stories …. Now, don’t get me wrong I love the fact that another business thought one of my posts was worthy enough to use – what’s that quote by Oscar Wilde – “Imitation is the sincerest form of flattery that mediocrity can pay to greatness.” But this is a great example of how (in my mind) applying some Social Media Etiquette would have been perfect, still posting, but just a simple shoutout, mention or tag along the lines of …. ‘Sharing a fab post today …. don’t forget its …
You guys get the picture!!
Hope this has been helpful for you and your Social Media Etiquette.
Thanks for checking in today and reading my January 2021 blog! As always, I do not consider myself a writer, or an expert in topics or a wordsmith. I’m sure some of you will spot grammatical errors and spelling mistakes (I do try to spot them before posting lol …). It’s about enjoying the journey for yourself and giving your business the chance to inform, create and share.
Don’t forget to check out my earlier blogs here
Nicola Brunton – Owner – Officiumns