What the? Huh?
Pain Points – That’s an odd phrase or use of words, right? What on earth are they?
Pain Points – What are yours & what are they? In this months blog I take a slightly different path, looking at personal and business pain points combined.
From a business perspective, a Pain Point is:
‘A specific problem, that prospective customers of YOUR BUSINESS are experiencing and are normally quite varied’.
From a personal perspective, a Pain Point is something completely different:
Leaving the dribble of milk in the container, in the fridge!, cap off the toothpaste or the empty toilet role.
Pain points certainly don’t discriminate, they enter our lives both personally and if we are in business. You might have or still experience physical, mental or emotional pain. How we deal with these be can very similar.
For those that don’t know I have a chronic from of arthritis called Ankylosing spondylitis – AS for short. Having this chronic pain, caused major havoc earlier in my life, and I believe, on a somewhat basic level, (plus other factors too) this was made worse by me, staunchly ignoring my ‘very obvious’ pain points (which were basically screaming at me!). Consoquently my AS is now very well managed now thanks to a glorious team of amazing doctors, nurses and clinic superstars and me, making much healthier choices. I suppose my point is, that it’s very much about how we approach and see these issues. How we handle these, both in our personal life in business life this can the shape how we manage them.
How do you manage your pain points? Maybe take some time to consider – Is it working for you or are your pain points, just that, A PAIN?
Enough about me, let’s look at some common areas where they arise in business:
How do you identify these in business? Normally, pain points are identified through conducting qualitative research (this looks at individual responses to open ended questions).
Other ways to identify, is through your sales team and see what pain points they see.
You are ultimately ‘listening’ to your customer. Sadly, not all businesses are in a position to undertake research, it can be expensive as well as timely. Don’t forget you can get this information by talking to your customers directly, one-on-one or through personalised surveys.
So, you have your information – what’s next? Lets look at a couple of examples:
Pain Points & Online Shopping
Online Shopping – the ‘add to cart’ experience. I can feel you all winching! We’ve all experienced the frustrating, overtly complex; just plan hard work online shopping experience!! We all have. We have all become quite intolerant of bad e-commerce sites, if the checkout process is not seamless and easy to navigate – it normally results in cart / purchases abandonment = loss of sale for you. This remains a big pain point for consumers. E-commerce sites and hosting platforms have had to up their game and make the process easier to learn and navigate in the last two to three years.
Pain Points – Web Chat or Live Chat
Web chat or live chat is another great way to help with your possible customer pain points. As an example, I have extras health insurance and when I have a question, I head straight to their website, as I know there is live chat where my problem can be sorted straight away.
Currently trending on social media platforms, is the free guides or downloadable templates for social media planners, content planners, How to write content, How to write emails, digital marketing ect, etc, etc! …. If you need it, someone has created it and it may be showing up in your social feeds!! These are predominantly for lead generation, but they can also be a platform for fixing pain points that your ‘potential customers’ may be experiencing, and offering up the solutions in front of them.
Take-five to consider how you address your pain points. In summary, my hope is that you will be open to listening and hearing your pain points, while they can be boring they are important. They will not right themselves, they need action.
“The boring side of business is what makes it work”Alan Sugar
Till next time …
Thanks for reading our August 2020 blog! As always, I do not consider myself a writer, or an expert in topics or a wordsmith. I’m sure some of you will spot grammatical errors and spelling mistakes (I do try to spot them before posting lol …). It’s about enjoying the journey for yourself and giving your business the chance to inform, create and share.
Don’t forget to check out my earlier blogs here
Nicola Brunton – Owner – Officiumns